Pinterest Marketing Basics for Business in 2021

Pinterest Marketing  Basics for Business in 2021

In general concept, everyone knows Pinterest as an image store or cool photography database, but google Pinterest is much more than people's thoughts. Suppose you are a businessman, you should start with Pinterest marketing for your business growth through social media strategy.

Facebook and Instagram are more popular than Pinterest but it has its own unique worth in the social media. Without spending a single penny, Pinterest advertising and marketing you can easily target more users. Pinterest is a visual search engine, so you can divert traffic to your website. If you are crazy to know more about Pinterest strategy,  let’s start to explain how you can get benefit from Pinterest marketing and what are the basics of Pinterest marketing that you should learn.

Why Pinterest as a business tool?

Keep one thing in mind that most of the Pinterest users are female so here you should analyze whether Pinterest is the best fit for your business needs or not. It clarifies that if your product or business is for females, then this is the right platform for you to choose. But if your target is only men, then Pinterest is not for you. Pinterest claims that:

“85% of women told us they use Pinterest to plan small or big life moments, compared with Facebook 53% and Instagram 44%.”

Pinterest calls them “The Deciders”. This means very simply that you can grow your business with the help of Pinterest marketing. 

Pinterest Marketing vs. Instagram Marketing

Instagram is known by everyone, here a question arises that what is the difference between Pinterest and Instagram. Both are visual social media platforms. Here you have to understand that why people are using these channels. By understanding the difference between these two platforms will help you to create a Pinterest marketing strategy more effectively.  

Generally, users do log in to their Pinterest account get inspiration not only to watch and like their family and friends’ pictures. There is a wide range of variety; it can be for a food recipe or decoration DIY. “inspiration” is the keyword for you.  If you think this one is the right message, your target audience waiting there for you, to be motivated more.

SEO for Pinterest Marketing

Pinterest differentiates itself from all other social platforms. Pinterest advertising cost less than other social networks, but the real potential of Pinterest marketing is totally in organic reach. Pinterest is similar to Google in which users search for usuals, therefore it will be totally right to say that Pinterest is not a social network. the basics of search engine optimization work in Pinterest. shares and engagement on social media networks work in ranking factors.

Pinterest image size is Optimum: 600 px wide by 900 px high. No technical SEO is required but only the optimal aspect ratio of your pins.

Comprehensive and well-written Descriptions will increase the chance of getting more visibility to your Pinterest pins.  If you want a quick response and more engagement, you will have to run paid ads, as of organic it will take some time. 

Digital Agencies for Pinterest Marketing

Pinterest can be the right step for you with minimum effort. Many of the digital agencies have good knowledge about Pinterest and the benefits of this platform. 

Pinterest is the best platform if used for business growth and sales. Don’t forget to miss it out.

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