How to get more Instagram Likes (and why they still matter)

Instagram likes don't cost the viewer: just a single double-tap is required, and that single like convert into the number of a general engagement.

Even as Instagram is within the testing stages of removing public Like counts from posts, the metric is here to remain as an indoor measurement. Like removals have already been tested in several countries, including Australia and Canada, and as of this article’s publishing date, the test has been extended to the US also. Right now, we don’t know what is going to ultimately happen with public Likes yet but importantly for brands and influencers, your analytics will still show the counts.

Here  I am skipping the fundamentals things like good photos to be shared and consistency is a must. These Instagram for business basics are the inspiration for your strategy while the following pointers are the enhancers that will assist you to get the foremost out of your content.

9 ways to urge more Likes on Instagram

1. Get inspired by other brands and industries

Where does one pull your inspiration from? You will not get any fresh ideas if you are just following your circle of friends or industry. You will have to take time to research and find inspirational accounts to follow. Make this a mixture of your industry, related industries, and industries wildly outside your circle. albeit the customer base isn’t equivalent to yours, the likelihood is that that you’ll be ready to find some inspiration in their posts’ strategy to extrapolate for your own.

2. Run a Like-based contest

Some of the very best engaging content on Instagram is centered on sales and giveaways. People like to enter contests and therefore the easier they're to enter, the more engagement you’ll receive.

To run a like-based photo contest, you’ll need one among the entry requirements to be that they need to just like the post. Usually, the opposite two requirements will include following the account and tagging a lover or two. 

3. Work on a hashtag strategy

One of the simplest ways to urge noticed organically is to utilize hashtags to your brand’s benefit. Spam tags or irrelevant tags do not work in the long run. It means that you should be selective in your hashtags for your industry or brand. once you have a brand hashtag, it’s easier to seek out related content and influencers. Industry hashtags work to assist you to see what’s trending in your field and ensure you’re not missing out.

4. Tag the proper accounts

Give credit where credit is due. When relevant, append the post and within the caption people whom you're working with. for instance, if you've got prominent products or people in your photo, tag them on the post. It takes little time and it gives credit to the manufacturers. Oftentimes, these tags end in the brands liking your post and commenting on them.

5. Ask to tag a lover 

Ever seen an Instagram post that was so interesting that you simply immediately wanted to inform a friend? When this happens, you always have a couple of options: copy the link and text it to them, send it via DM or tag them during a comment. If you've got content that's interesting or funny, asking users to tag a lover is a simple step. They were likely already getting to tag someone anyway so this is often just a subsequent step.

6. Tag your post’s location

Especially relevant to travel and retail brands, tagging a location ensures that your photo comes up when people are watching a location. It’s easy enough to try to and shouldn’t take longer out of your publishing time.

7. Make your captions even as good as your photos

We all know already that excellent media may be a key to making a captive audience. But what about the accompanying caption? Don’t gloss over that section as unnecessary or continue autopilot together with your words. With the proper tone and voice, your captions are often even as captivating as your photos.

8. Accompany a meme or trend

By using strategically, memes and trends in posts will drive more engaging results. There are many meme accounts dedicated to different topics. to include this into your own account, you’ll get to first confirm you've got the proper audience for this. this suggests that they’re an intimate popular culture and are on the web often enough to acknowledge a meme once they see it. for a few brands where this sort of humor isn’t a fit, a meme might be more alienating than helpful, so confirm you’re tuned into your audience before going with something simply because it’s trending or viral.

9. Misunderstanding Instagram content types

Stories have Instagram’s content types expanded. However, engagement generally is simply more opened up among the content types. The metric comprises video views, post likes, and story replies.

How to organically increase your Instagram Likes

There are some ways to extend your Instagram posts’ Like count, albeit the general public metric could be hidden soon. From adding a location tag to trying out a meme, having more Likes is simply one small thanks to helping your brand get more visible on Instagram.

Instagram follower active time

To ensure that you’re maximizing your post’s potential, use Instagram’s native analytics to seek out a tailored time for you or use recommended times just like the chart below as a start line.

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