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FINALLY! A Checklist for Social Media Marketing that really Helps

FINALLY! A Checklist for Social Media Marketing that really Helps



Every smart social media marketer should go-to checklist for social media marketing!
It's how you will maintain important fundamentals when everything's about to change.

Are you ready? Let's start.

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Social Media Marketing Checklist

This checklist breaks down all responsibilities into what has to be done daily, weekly, and monthly. It also breakdown the simplest practices for every specific social media platform. The social media marketing checklist helps to prioritize your tasks and achieve more consistency in your social media planning strategy.

STEP 1: Define your audience
Identify your target customer's demographic, including:
  • Age
  • Gender
  • Occupation
  • Type of Industry
  • Type of Business
  • Revenue

STEP 2: Create custom and shareable content

Keep these tips in mind:

Keep posts 300-500 words
Include a featured image and relevant description in your post
Optimize posts to include the target keyword
Make sure you have a call to action
Make sure you have a social sharing button
An easy thanks to making your content shareable is to form it visually!
People love to share stunning images. The best news is, they only take a few minutes to create -- and you can even brand them with your own messaging!

STEP 3: Get your SOCIAL on 

Facebook

Facebook is the #1 most popular social media site. These tips will help you dominate Facebook.
The ideal timings for posting are on Wednesdays and Thursdays between 11 am to 1 pm
Sunday is the worst day to post
Figure out how many times you would like to post each day
Use paid ads to market content, increase awareness and offer discounts
Respond to fans
Tag relevant pages if you're discussing them.

Instagram

Instagram is the 2nd most used social media site
The best day to post is Wednesday
The lowest engagement is between 9 pm to six am
Sunday is the worst day to post
Keep posts 200-300 words
upload featured image and relevant description in your post
Optimize posts to include the target keyword
Use relevant hashtags
These stats are intriguing and reinforce the importance of know your audience and products. If you post a video on Instagram at 3:30 pm, it'd be worthless. Also, publishers got to be according to the days and sort of the content we post.

Twitter

On Twitter, you need to know these tips.
How many tweets to send on daily. Tweets should include
Blog posts circulation
Content offers
Call to action
Attach image
Retweet influencers
Follow new people every day
Monitor keywords and mentions
Respond to tweets
The best days to post are Wednesday and Friday
Sunday is the worst day to post

Linkedin

Linkedin may be a different breed, here's what you would like to understand
Update your status a few times a week
Scan industry groups a few times a week
Learn to update your company profile
Use Linkedin to research prospects

Pinterest

Pinterest is going to be useful once you use these tricks
Add keywords in your pins
Add boards clients would be interested in
Follow new boards each week
Make sure pins are linked back to your website
This social media tool gets you 510% more Likes than any other tool

Youtube

When marketing on youtube, keep this in mind
Create a video that showcases your expertise
Ask questions from fans and make videos to deal with them
Add fun to your videos
Use a videographer for events
Post after 5 pm during the week
Saturday and Sunday get the highest engagement

A word of recommendation for the dreaded negative comment: Don’t be frightened of the negative comments. Change your perspective about poor feedback. They actually show you the areas your business must work on for a far better customer experience. They can also offer you the prospect to point out your customer service values and skills. Read more about the way to answer feedback on social media.

Social Media are about the PEOPLE!

#4 Check Your Inbox

Whenever you start together with your social media marketing checklist, undergo your inbox messages. Always send a manual reply rather than already prepared templated messages. Understand what the user is asking and answer them accordingly with the simplest satisfactory answer.

Naturally, not every user will like or discuss your posts. Instead, they prefer to inquire through private or direct message. Watch your inbox and check it every day.

#5 Monitor Your Mentions

People will mention your brand on social media, and you would like to know what individuals are saying about your brand.

If an influencer mentions your name, you certainly want to understand it. Ignoring this blows an opportunity. On the opposite hand, if the mention is poor, you'll have a possible reputation crisis. By monitoring your brand mentions online, you'll work to reduce the damage or negative statements.

The easiest method to trace mentions like this is often to use specific brand monitoring tools.

Social media monitoring tools like Hootsuite or Sprout Social are good for tracking keywords and keeping on top of all the discussions where your brand is mentioned.

#6 Watch Your Competitors

It’s great to remain focused on your social media strategies. But we always have to monitor our competition. Follow all your competitors. Study what they are doing that works and helps them achieve success.

It is not an enormous deal that you simply and your competitors may have an equivalent following. Encourage your audience to engage in your posts.

Create posts that keep your audience in your mind. Always about people's needs.

Compete your competitors by analyzing actions on social media.

#7 Find Industry Related Keywords

Staying up so far with what’s happening in your niche helps avoid significant threads and conversations you would possibly wish to hitch. For this, Google Alerts is an excellent tool. It enables you to trace any keyword across all the references that Google tracks and obtain information.

KeywordTool.io can allow you to do far more with the paid version, Ubersuggest may be a completely free tool.

#8 Discover Trending Hashtags

Before conducting hashtag research, set the goals you would like to accomplish together with your hashtag plan. Is it brand awareness, engagement, better reach, or are you looking to reinforce your customer relationships?

Try to discover the associated hashtags for each of the goals you're trying to realize. Let’s look at some examples.

Branded Hashtag: #ShareACoke by Coca-Cola. You can use such branded hashtags to create brand awareness.

Seasonal Hashtag: #christmasdecor or #happyhalloween. These seasonal hashtags can significantly boost your exposure.

 

 

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